Fractional CMO Secrets: How Chief Outsiders Transforms Mid-Market Growth
From Marketing Moves by VividFront, LLC
May 28, 2026 · 1h 5m · Episode 114
About this episode
This episode explores the role of fractional CMOs in transforming mid-market companies and discusses key strategies for growth.
Most companies don't need a full-time CMO. They need the right one, part of the time. In this episode of Marketing Moves, host Ashtyn Morris (VividFront) sits down with Aurora Toth, Area Managing Partner & Fractional CMO at Chief Outsiders, one of the nation's leading on-demand executive growth firms to unpack what it actually takes to walk into a stuck company and walk out with a growth story. In this episode, you'll learn: → Why the CMO seat has the shortest tenure in the C-suite, and what marketers can do about it → What "results, not consulting" actually looks like when you're inside a client's business → How the Growth Gears framework turns vague marketing budgets into measurable revenue → Why mid-market CEOs don't trust marketing, and how to change that conversation → What fractional executives do differently than traditional consultants or full-time hires → How to diagnose an underperforming brand before you ever touch the strategy → The biggest marketing mishap Aurora sees over and over (and it's embarrassingly fixable) If you're a mid-market CEO, a marketer trying to earn a seat at the table, or someone curious about the fractional model, this episode is required…
People in this episode
Host: Ashtyn Morris
Guest: Aurora Toth
Topics covered
- fractional CMO
- mid-market growth
- marketing strategy
- executive leadership
- business transformation
Keywords
- CMO
- marketing
- growth strategy
- business consulting
- mid-market
- executive growth
- marketing budget
- brand performance
Mentioned in this episode
Organizations: Chief Outsiders, VividFront
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