Marketing Moves

AI is moving fast. But according to healthcare technology veteran John Paganini, the organizations that win won't be the ones chasing every new tool. They'll be the ones using AI to solve real business problems while keeping humans at the center of every decision. In this episode of Marketing Moves, host Ashtyn Morris sits down with John Paganini, President of Paguar Informatics and Co-Chair of the Northern Ohio HIMSS AI Center of Excellence. With more than 40 years of experience spanning healthcare informatics, startups, systems integration, and artificial intelligence, John shares a practical perspective on where AI is headed, what business leaders are getting wrong, and why governance, trust, and human oversight matter more than ever. In this episode, you'll learn: → Why AI should solve business problems, not become the business strategy → How healthcare organizations are using AI to improve physician and patient experiences → What "human in the loop" really means and why it matters → Why AI won't replace professionals, but may replace professionals who don't use AI → How smaller companies can use AI to compete with much larger organizations → The biggest misconceptions people have about AI adoption → Why healthcare leaders are focused on governance, literacy, and trust alongside innovation → How Cleveland is positioning itself as a leader in healthcare AI innovation Whether you're a healthcare executive, business leader, marketer, or simply trying to understand how AI will impact your industry, this conversation offers a grounded look at how technology and humanity can work together to create better outcomes.

In this episode of Marketing Moves, we sit down with DJ Eidson, President and co-founder of Limitless Minds, to unpack how elite sports mental conditioning has been translated into a powerful framework for business performance. DJ shares the principles behind neutral thinking, why mindset is the true performance multiplier, and how focusing on the “middle” of teams can elevate overall results. We also explore how leaders can build resilient cultures, reduce burnout in hybrid work environments, and embed mindset discipline into daily routines for long-term impact.

In this episode of Marketing Moves, we chat with Jarred Smith, co-founder of Nooma, the clean sports drink brand redefining hydration. Founded in 2014, Nooma set out to create a better-for-you alternative to traditional sports drinks, made with organic, plant-based ingredients and no added sugar. Jarred shares how the brand evolved from retail shelves to a thriving direct-to-consumer model, built around community, education, and sustainability. We also explore Nooma’s commitment to eco-friendly packaging and its vision for the future of functional beverages.

On this episode of Marketing Moves, we sat down with Michael Sirpilla, co-founder and CEO of Society Brands to unpack their founder-first acquisition model and how it’s redefining the way challenger brands scale. Michael explains why Society Brands keeps founders in the driver’s seat post-acquisition, the importance of shared services in accelerating growth, and how quarterly masterminds create a community of collaboration. We dive into their strategic pivot from Amazon reliance to a diversified omnichannel presence, the role of loyalty programs and influencer partnerships in driving retention, and why authenticity is at the core of both marketing and AI integration. Michael also shares Society Brands' long-term vision to lead the clean, toxin-free movement, building brands that not only grow, but last.

On this episode of Marketing Moves, we sat down with Sean Cain, Senior Director at the Superlative Group, to discuss the evolving world of sponsorship marketing. Sean shares lessons from navigating long sales cycles and explains how sponsorships have shifted from logo placements to meaningful community partnerships. We explore how the Superlative Group blends local and global strategies, why municipalities are increasingly turning to sponsorships for alternative revenue, and how digital integration is transforming packages. Sean also highlights what’s next in sponsorships and why the most successful deals are built on authentic connections and long-term vision.