Marketing Trust in Healthcare: Apex Skin’s Growth Strategy

About this episode

This episode explores how Apex Skin's marketing strategies have led to significant growth and patient trust in a competitive healthcare market.

There's a med spa on every corner. So how does one brand rise above the noise, earn 1 million+ patients, and maintain a a near 5-star satisfaction rating across 15 locations, all while keeping clinical credibility intact? In this episode of Marketing Moves, host Ashtyn Morris (VividFront) sits down with Ruth Barnum, VP of Marketing & Aesthetics, and Johanna Maas, Director of Marketing at Apex Skin, leaders of an all-women marketing team redefining what healthcare marketing looks like in 2026. In this episode, you'll learn: → How to market a healthcare brand without sacrificing clinical trust → Why the line between a healthcare decision and a lifestyle decision is completely blurred in 2026 → What happens when marketing outpaces clinic execution (and how to fix it) → How dual leadership between marketing and operations drives real growth → What it takes to scale a dermatology brand in one of the most competitive markets in the country → Why an all-women marketing team is changing the playbook for healthcare brands If you're in healthcare marketing, aesthetics, or scaling a service brand in a saturated market, this episode is required listening.

People in this episode

Host: Ashtyn Morris

Guests: Ruth Barnum, Johanna Maas

Topics covered

• healthcare marketing
• patient trust
• women in marketing
• scaling service brands
• dermatology
• marketing strategy

Keywords

• Apex Skin
• healthcare branding
• patient satisfaction
• marketing strategies
• women leadership
• clinical credibility
• service brand growth

Mentioned in this episode

Organizations: Apex Skin

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