Transforming Customer Brand Relationships with Christina Garnett
From Marketing Over Coffee by john@themshow.com (John Wall and Christopher Penn)
February 13, 2026 · 41 min
About this episode
Christina Garnett discusses her new book on transforming customer-brand relationships and the importance of emotional connections in building loyalty.
In this Marketing Over Coffee: Learn about building Brandoms, Creating Community, and How to Hold It All Together! Direct Link to File Her new book is: Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty Check out the previous interview with Christina on her time at Hubspot and transition to on demand Chief Customer Officer Where did the book come from? Inspired by her label mate Jenny Li Fowler Writing while working full time at Pocket CCO The companies that see the need for the CCO are more proactive 6:38 - 8:01 Fundera by NerdWallet - visit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve. Fundera, Inc. NMLS ID number 1240038 Build the relationship, create the community, and be prepared for change Brandom Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a…
People in this episode
Hosts: John Wall, Christopher Penn
Guest: Christina Garnett
Topics covered
- Customer Brand Relationships
- Emotional Connection
- Building Community
- Brand Loyalty
- Marketing Strategies
Keywords
- customer relationships
- brand loyalty
- emotional connection
- community building
- marketing
Sponsors
Fundera by NerdWallet, Framer
Mentioned in this episode
Organizations: Pocket CCO, NerdWallet, Hubspot
Books & works: Transforming Customer–Brand Relationships
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