From auction hammer to viral hit, with Sam Edge, G3 Vehicle auctions

About this episode

James Marriott interviews Sam Edge about the impact of video on car auctions and marketing strategies.

At the Leeds marketingSHOWCASE, James spoke to Sam about the transparency of car auctions, and how they managed to change the perception of buying cars, by using video. Sam speaks about the success of using YouTube and specialist YouTubers to use car auctions for their content and how people are fascinated by influencers videos - closing 2025 with over 10 million views for their business! And how to do it right? Be genuine, be honest and be real. ...and just go and make a video! Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Leeds, April 2026

People in this episode

Host: James Marriott

Guest: Sam Edge

Topics covered

• car auctions
• video marketing
• YouTube influencers
• transparency
• business success

Keywords

• car auctions
• video
• YouTube
• influencers
• marketing
• transparency
• business success

Mentioned in this episode

Organizations: G3 Vehicle auctions, marketingSHOWCASE, Sound Media

Places: Leeds

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