Paper newsletters aren't dead, with Rashi, Good Neighbours Charity.

About this episode

Rashi discusses the relevance of paper newsletters in marketing and the importance of storytelling and personalization.

Rashi spoke to James about using newsletters, and how they shouldn't be underestimated. She speaks about how the written word is still very much alive, and a consistent newsletter builds a relationship with its readers, stays very personalised and carries the brand voice with the added bonus of storytelling. And it doesn't have to be boring! Something arriving in your letterbox will always catch the eye of the audience. ...and how we can adapt to using Ai. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Leeds, April 2026

People in this episode

Host: James

Guest: Rashi

Topics covered

• newsletters
• marketing
• storytelling
• AI
• branding
• personalization

Keywords

• newsletters
• marketing
• storytelling
• AI
• branding
• personalization
• Good Neighbours Charity

Mentioned in this episode

Organizations: Good Neighbours Charity, marketingSHOWCASE, Sound Media

Places: Leeds

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