Good marketers, wrong positions, with Sam Ancliff, head of marketing at i-nexus Strategy Software
About this episode
Sam Ancliff discusses the importance of proper role alignment in marketing and the need for unique strategies.
Sam spoke to James about having a controversial opinion on marketing and being a formalised generalist! He spoke about not being boring, not copying your competitors' marketing tactics but defining a system that is going to work for your company, getting it to work repeatedly over and over until it needs minimal intervention from the marketing team (and sticking to it) Sam told James about the problem of marketers in the wrong positions/roles and the fear of saying no... Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Villa Park, Birmingham, April 2026
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