Episode 240: The Number One Driver of Behavior

Episode 240: The Number One Driver of Behavior

From MASTER YOUR MINDSET: Tools to Win the Inner-Game by Collin Henderson & T. Pierce

January 29, 2026 · 6 min · Season 1 · Episode 240

About this episode

This episode explores the concept of identity as the ultimate driver of human behavior and how it impacts personal change.

In this episode we dive into the ultimate driver of human behavior: Identity. Most people fail because they wait for a "feeling" to spark action. We’re flipping the script. If you want to change your life, you don't start with how you feel; you start with who you are. Drawing from the groundbreaking work of Dr. Maxwell Maltz and the "Be-Do-Have" framework, this episode explores why you will never outperform your own self-image.

Topics covered

  • Identity
  • Human behavior
  • Self-image
  • Personal development

Keywords

  • Be-Do-Have
  • Dr. Maxwell Maltz
  • self-image
  • behavior change

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