About this episode

This episode features insights on B2B marketing strategies from Erica Hakonson, founder of Maven Collective Marketing.

Dive into the world of B2B marketing with the founder of Maven Collective Marketing. This episode is packed with insider knowledge, from carving a niche in Microsoft Partners' marketing to the value of being a B Corp. Discover actionable strategies and relatable agency anecdotes that will inspire any entrepreneur or marketer! Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast. Insights on B2B SaaS marketing Benefits of B Corp certification Improving website conversion Trail running and mental toughness Keys to onboarding new employees Resources: Maven Collective Marketing DevNoodle Connect with Erica Hakonson: LinkedIn Connect with our hosts: Josh Hoffman - LinkedIn Alex Garashchenko - LinkedIn Quotables: 60:00 - Erica: What I love about this and what I love about the B Corp community is that you are now a for-profit organization that is not just for profit, it's actually for the benefit of your community. And so when we talked about process a little earlier, Alex, you know, one of the things that helped me establish process even further was going through this assessment. ‘Cause it was things we were doing, but maybe not things we…

People in this episode

Hosts: Josh Hoffman, Alex Garashchenko

Guest: Erica Hakonson

Topics covered

• B2B marketing
• SaaS marketing
• B Corp certification
• website conversion
• employee onboarding
• community building

Keywords

• B2B marketing
• Maven Collective Marketing
• B Corp
• website conversion
• employee onboarding
• SaaS marketing
• community building

Mentioned in this episode

Organizations: Maven Collective Marketing, B Corp

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