When AI agents do your shopping, everything changes, with Shopify’s Jess Hertz

About this episode

Jess Hertz discusses how AI is transforming e-commerce and Shopify's role in this revolution.

For decades, e-commerce rewarded the biggest brands who could buy their way to the top of search results. AI is changing that. Shopify COO Jess Hertz joins Rapid Response to share what Shopify's data reveals about the agentic shopping revolution in real time, and how the company is building the infrastructure layer that makes products discoverable and purchasable by AI. Plus, why Shopify's engineers can spend freely on AI tokens while the rest of the business world agonizes over ROI, and what it looks like when a company powering over 14% of online shopping decides to win the future or die trying. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Guest: Jess Hertz

Topics covered

• AI in e-commerce
• agentic shopping
• Shopify infrastructure
• online shopping trends
• AI tokens
• business strategy

Keywords

• AI
• e-commerce
• Shopify
• shopping revolution
• online shopping
• business strategy
• AI tokens

Mentioned in this episode

Organizations: Shopify, Rapid Response

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