MYB125: Maximising Business Leverage - The Real-World Application of AI

MYB125: Maximising Business Leverage - The Real-World Application of AI

March 18, 2026 · 40 min

About this episode

Ben Fewtrell and David Carlin discuss the real-world applications of AI in business and how it can serve as a tool for leverage rather than a replacement.

In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin dive deep into the world of AI, cutting through the hype to show what it actually means for your business today. We're past the point of AI being a futuristic movie concept— it's here, and it's a turning point for how we work. Ben and David discuss the common fears business owners have about "losing critical reasoning" or being replaced, and flip the script to show how AI is actually the ultimate tool for leverage. If you've been resisting the AI wave or simply don't know where to start, this conversation will give you the confidence to start playing with the tools that will keep your business relevant for the next decade. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 03:03 – Is AI just a buzzword or a genuine turning point? 04:36 – Addressing the fear: Will AI kill our critical reasoning skills? 07:02 – Why ignoring AI now is like ignoring the internet in the nineties 08:31 – The "Dumbness" Trap: Using tools to enhance intelligence rather than replace it 09:12 – Practical Demo: Turning messy handwritten notes into CRM tasks instantly 10:42 – Why AI isn't replacing people, but…

People in this episode

Host: Ben Fewtrell

Guest: David Carlin

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Organizations: AI

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