MYB128: 7 Ways to Increase Average Spend in Your Business

About this episode

Ben Fewtrell and David Carlin discuss strategies to increase average spend by focusing on existing customers rather than acquiring new leads.

In this episode of the Max Your Business Podcas t, hosts Ben Fewtrell and David Carlin unpack why you do not need a constant stream of new leads to grow your revenue. They explore the untapped potential of your existing customer base and the power of focusing on client fulfilment. Growing your business is not just about expensive customer acquisition campaigns. It is about maximising the lifetime value of the people who already trust you. Ben and David share practical strategies to increase average spend, add real value, and move from being a simple order taker to genuinely helping your clients. If you are tired of paying high acquisition costs to hit your revenue goals, this episode will show you how to boost your bottom line with the customers you already have. Episode Highlights: 00:00 Welcome to the Max Your Business Podcast 01:07 Travel catch ups, potholes, and dodging cyclones 04:58 The common business mistake of chasing leads over client fulfilment 07:27 Acquisition costs versus the cost of keeping a customer 09:25 How to calculate your average spend and why it matters 10:55 The McDonald's effect, upselling, and retraining your customers 18:41 Shifting your mindset from…

People in this episode

Hosts: Ben Fewtrell, David Carlin

Topics covered

• customer retention
• average spend
• client fulfilment
• business growth
• value addition

Keywords

• average spend
• customer acquisition
• client fulfilment
• business growth
• value addition
• upselling
• customer retention

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