MYB142: How Aussie Businesses Can Dominate Local Search and Get More Leads
About this episode
Ben Fewtrell and David Carlin discuss the importance of data-driven decision making in business through the Test, Adjust, Measure system.
In this episode of the Max Your Business Podcast , hosts Ben Fewtrell and David Carlin Unpack a simple but powerful business system called Test, Adjust, Measure (TAM). Running a business without looking at your numbers is like going fishing without a sounder. Ben and David share practical advice on how to implement A/B split testing in your day-to-day operations, from marketing campaigns and pricing strategies to manufacturing processes and recruitment. If you are tired of playing the guessing game and want to make informed decisions that actually move the needle, this episode will show you exactly how to find the winning formula for your business. Episode Highlights: 00:00 Welcome to the Max Your Business Podcast 02:18 Why fishing without a sounder is exactly like running a business without numbers 03:03 The crucial difference between simply measuring and actively testing 03:46 How A/B split testing works in practical, everyday scenarios 05:13 Overcoming the fear of price increases by testing your market 10:22 A client story: Testing a new restaurant menu without risking the baseline 16:20 The surprising 1958 racing history behind the Tim Tam biscuit 19:26 A walkthrough of the…
People in this episode
Hosts: Ben Fewtrell, David Carlin
Topics covered
- local search
- A/B testing
- business growth
- data analysis
- marketing strategies
Mentioned in this episode
Organizations: Max Your Business Podcast
Products: Tim Tam
Places: Australia
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- MYB138: How to Stand Out from Competitors (Without Competing on Price)
- MYB137: Build a Winning Team with the 5% Rule
- MYB136: How to Use AI in Your Small Business (Plus a Simple Planning Strategy That Works)
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