Master the Decoy Effect - Turn Indecision into YES

Master the Decoy Effect - Turn Indecision into YES

From Maximize Your Influence by Kurt Mortensen

March 4, 2026 · 21 min · Episode 591

About this episode

This episode explores the Decoy Effect and its impact on buyer decision-making and sales strategies.

How The Decoy Effect Will Explode Your Influence – Advanced Pricing Strategies If you're not using the Decoy Effect in your arsenal, you're leaving money on the table every day. This psychological tool flips the script on buyer indecision, turning "maybe" into a faster "YES". The Decoy Effect is when you add a decoy option into the mix that makes your option their best decision. Think of it as invisible influence that nudges choices your way, backed by behavioral science. You will see this at Apple, Starbucks, and IKEA. It is proven to increase sales, conversions, persuasion, and seal the deal. Learn pricing techniques and discover the power of the "Decoy Effect" and it will turn indecision into instant closes. Persuade With Power Kurt Mortensen 111 Sales Hacks Special Advanced Influence Trainings Maximize Your Influence Podcasts

People in this episode

Host: Kurt Mortensen

Topics covered

  • Decoy Effect
  • Influence
  • Pricing Strategies
  • Sales Techniques
  • Behavioral Science

Keywords

  • Decoy Effect
  • influence
  • pricing strategies
  • sales
  • persuasion
  • behavioral science

Mentioned in this episode

Organizations: Apple, Starbucks, IKEA

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