
Master the Decoy Effect - Turn Indecision into YES
From Maximize Your Influence by Kurt Mortensen
March 4, 2026 · 21 min · Episode 591
About this episode
This episode explores the Decoy Effect and its impact on buyer decision-making and sales strategies.
How The Decoy Effect Will Explode Your Influence – Advanced Pricing Strategies If you're not using the Decoy Effect in your arsenal, you're leaving money on the table every day. This psychological tool flips the script on buyer indecision, turning "maybe" into a faster "YES". The Decoy Effect is when you add a decoy option into the mix that makes your option their best decision. Think of it as invisible influence that nudges choices your way, backed by behavioral science. You will see this at Apple, Starbucks, and IKEA. It is proven to increase sales, conversions, persuasion, and seal the deal. Learn pricing techniques and discover the power of the "Decoy Effect" and it will turn indecision into instant closes. Persuade With Power Kurt Mortensen 111 Sales Hacks Special Advanced Influence Trainings Maximize Your Influence Podcasts
People in this episode
Host: Kurt Mortensen
Topics covered
- Decoy Effect
- Influence
- Pricing Strategies
- Sales Techniques
- Behavioral Science
Keywords
- Decoy Effect
- influence
- pricing strategies
- sales
- persuasion
- behavioral science
Mentioned in this episode
Organizations: Apple, Starbucks, IKEA
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