Decoding the Future of SEO (Measurement) with Mike King
From Measure Up by Jim Gianoglio, Simon Poulton
June 25, 2025 · 50 min · Season 2 · Episode 36
About this episode
Mike King discusses the future of SEO, the impact of AI, and innovative measurement techniques.
Should you measure SEO by its ability to climb a tree? Hear Mike King's take on all things SEO - how AI is disrupting the space, and how measurement is (or should be) changing for this channel.Mike King is the founder and CEO of digital marketing agency iPullRank. King's journey from battle rapping with the Wu-Tang Clan to decoding Google's algorithms lays the foundation for a spirited discussion on the future of SEO, the impact of AI on search behavior, and innovative measurement techniques.Listen as we explore the shift from traditional click-based metrics to more complex, probabilistic methods driven by AI. Learn how SEO is adapting to changes in user behavior, including the rise of AI overviews and the challenges of measuring their impact.Plus, don't miss King's tips on leveraging advanced tools and strategies to stay ahead in the ever-changing SEO landscape. Links from the episode: Mike King on LinkedIn iPullRank Qforia Show Notes: 00:00 Introduction to Mike King00:23 Mike King's Early Career and Achievements00:38 Transition to Digital Marketing01:08 Future of SEO and Measurement Challenges01:51 Understanding SEO Metrics04:36 Google's AI Overviews and User Behavior05:21 SEO…
People in this episode
Hosts: Jim Gianoglio, Simon Poulton
Guest: Mike King
Topics covered
- SEO
- AI in marketing
- measurement techniques
- digital marketing
- user behavior
- search algorithms
Keywords
- SEO
- AI
- measurement
- digital marketing
- user behavior
- click-based metrics
- probabilistic methods
Mentioned in this episode
Organizations: iPullRank, Wu-Tang Clan
More episodes of Measure Up
- Agentic MMM with Dr. Luca Fiaschi (PyMC Labs) · June 3, 2026 · 54 min
- Live @ MeasureCamp New York! Synthetic Data in Marketing with Winston Li & T.S. Kelly · April 15, 2026 · 33 min
- Google Analytics Alternatives with Jason Packer · March 4, 2026 · 52 min
- Marketing Mix Madness: Challenges & Realities of MMM, with Henry Innis · December 19, 2025 · 56 min
- Driving Business Growth through Experimentation - with Kelly Wortham & Ton Wesseling · November 12, 2025 · 51 min
- Retail Media Networks: Measurement Challenges & Opportunities with Skye Frontier · August 27, 2025 · 46 min
Explore listener stats, chart rankings, contacts and more on the Measure Up podcast page.