Google Analytics Alternatives with Jason Packer

About this episode

The episode discusses the transition from Universal Analytics to GA4 and explores various alternatives in the analytics landscape with guest Jason Packer.

Google officially retired its workhorse analytics platform, affectionately known as Universal Analytics, almost 3 years ago. Since then, people have started to learn about other platforms as they scrambled to find something more useful than GA4.Jason Packer wrote the book on Google Analytics alternatives (literally, it's titled "Google Analytics Alternatives: A Guide to Navigating the World if Options Beyond Google").Here's what we think of the analytics landscape - how we got here, and what's coming next. Links from the show: (eBook) Google Analytics Alternatives (paperback) Google Analytics Alternatives 01:29 Universal Analytics Sunset02:31 Meet Jason Packer05:53 Jasons Early Web Days10:20 Why Analytics Matters13:05 Fragmentation vs Consolidation17:22 GA4 as Ads Companion21:13 Googles Motives23:50 GA4 Pain Points24:32 Why Users Are Leaving26:51 Privacy Compliance Pressure29:33 Top GA4 Alternatives30:15 Simplified Analytics Tools32:06 Product Analytics Picks35:38 Comprehensive Web Platforms36:42 Future of Analytics AI42:23 MCP, LLMs and Trust49:49 Closing Insight and Wrap

People in this episode

Hosts: Jim Gianoglio, Simon Poulton

Guest: Jason Packer

Topics covered

• Google Analytics
• analytics alternatives
• data privacy
• digital marketing
• analytics tools
• future of analytics

Keywords

• analytics
• Google Analytics alternatives
• GA4
• data privacy
• digital marketing tools
• analytics landscape
• web analytics

Mentioned in this episode

Organizations: Google

Products: Universal Analytics, GA4

Books & works: Google Analytics Alternatives: A Guide to Navigating the World if Options Beyond Google

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