Retail Media Networks: Measurement Challenges & Opportunities with Skye Frontier

About this episode

The episode explores the complexities and opportunities within retail media networks with guest Skye Frontier.

Ever wonder how Walmart, Kroger, Home Depot, and Instacart are different from a guy in a trench coat? They ask for consent before exposure! Join Simon and Jim as they dive into the often misunderstood world of retail media networks with Sky Frontier, EVP at Incremental.Discover why retail media is the Wild West of advertising, how it's moving up the funnel, and the unique challenges it poses. Learn about Sky's journey from philosophy to advertising, and why your branded search strategy might need a rethink. Plus, we tackle Amazon's recent Google Shopping mystery – did they just pull off the greatest experiment of all time? Links from the show: Skye Frontier on LinkedIn Incremental Show Notes: 00:00 Welcome Back and Summer Catch-Up00:34 AI Measurement Solutions and Future Prospects01:10 Retail Media Networks: An Introduction02:21 Guest Introduction: Sky Frontier04:15 Defining Retail Media Networks06:46 Challenges in Retail Media Measurement14:12 Incrementality in Retail Media18:42 Operational Challenges and Clean Rooms22:55 Challenges in Retail Media Experimentation23:41 Econometrics and Granularity in Retail Media25:18 Synthetic Experimentation and Difference-in-Differences…

People in this episode

Hosts: Jim Gianoglio, Simon Poulton

Guest: Skye Frontier

Topics covered

• Retail Media Networks
• Advertising Challenges
• Measurement Solutions
• Incrementality
• Branded Search Strategy
• Amazon Advertising
• Future Trends

Keywords

• Retail Media
• Measurement Challenges
• Advertising
• Incrementality
• Branded Search
• Amazon
• Google Shopping

Mentioned in this episode

Organizations: Incremental, Walmart, Kroger, Home Depot, Instacart, Amazon, Google

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