From Signal to Scale: Turning MedTech Data into Growth
From Med Tech Gurus by Tom Hickey
April 29, 2026 · 29 min
About this episode
This episode discusses how to turn MedTech data into growth with insights from Amy Brouhle on overcoming adoption challenges.
Why do so many great MedTech products stall after launch — even when the data is there? In this episode of Med Tech Gurus, we're joined by Amy Brouhle, Vice President of Strategic Business Development at S2N Health. A former emergency department nurse turned commercialization leader, Amy brings more than 20 years of experience spanning clinical care, GPO strategy, national accounts, and MedTech growth. Her career includes senior roles at Vizient, Hillrom, and GE Healthcare, giving her a rare, end-to-end view of how innovation actually gets adopted — or stuck. At S2N Health, Amy helps MedTech companies cut through the noise of fragmented data and turn insight into action. We explore why most organizations don't have a data problem — they have an insight problem — and how aligning sales, marketing, and strategy around the right signals can unlock utilization, accelerate adoption, and improve investor confidence. From GPO dynamics and channel strategy to AI-powered targeting, territory planning, and go-to-market execution, Amy shares practical lessons every founder and commercial leader needs to hear. If you're trying to translate innovation into revenue and scale, this is a…
People in this episode
Host: Tom Hickey
Guest: Amy Brouhle
Topics covered
- MedTech growth
- data utilization
- commercialization
- sales and marketing alignment
- innovation adoption
- AI in MedTech
Keywords
- MedTech
- data insights
- commercialization
- sales strategy
- innovation
- adoption
- AI targeting
Mentioned in this episode
Organizations: S2N Health, Vizient, Hillrom, GE Healthcare
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