About this episode
This episode explores the importance of usability and emotional connection in MedTech innovation and product adoption with guest Erin Rollenhagen.
Why do so many MedTech innovations fail to gain traction—even when the technology works exactly as designed? In this episode of Med Tech Gurus, we're joined by Erin Rollenhagen, Founder and CEO of People-Friendly Tech, UX strategist, and author of Love at First Launch . With experience leading over 200 successful technology launches across healthcare and other regulated industries, Erin brings a unique perspective on what truly drives product adoption. Erin explains why usability and emotional connection often matter more than features alone—and why success depends on how both clinicians and patients feel when interacting with new technology. We explore how companies can preserve the original vision behind their innovations while navigating compliance, scaling challenges, and evolving market demands. From designing onboarding experiences that build trust to using AI thoughtfully without overwhelming users, Erin shares how MedTech leaders can create solutions that align with real-world workflows and deliver meaningful outcomes. If you're a founder, executive, or investor looking to improve clinical adoption and scale innovation without losing the magic of your original idea, this…
People in this episode
Host: Tom Hickey
Guest: Erin Rollenhagen
Topics covered
- MedTech innovation
- product adoption
- usability
- emotional connection
- healthcare technology
- user experience
- clinical adoption
Keywords
- MedTech
- innovation
- usability
- product adoption
- healthcare
- user experience
- AI
- clinical adoption
Mentioned in this episode
Organizations: People-Friendly Tech
Books & works: Love at First Launch
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