About this episode
Dan Granger hosts Laura Goldberg to discuss the balance between brand building and ROI in B2B marketing.
B2B marketers don’t have the luxury of building brands or boosting ROI. You need to do both. So how do you do it? You listen to this week’s special guest. Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road ) hosts veteran CMO Laura Goldberg (CMO, Auctane , Stamps.com , ShipStation ). Laura’s been everywhere from the NFL, where she learned brand-building, to CMO roles at podcast mainstays like LegalZoom and Constant Contact. Join Dan and Laura as they cover: The Numbers, B2B Storytime, The Arms Race, and more. Let’s dig in. " I want you to feel great about our brands, and that you trust them, but I also want you to transact.” - Laura Goldberg (CMO, Auctane , Stamps.com , ShipStation ) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
People in this episode
Host: Dan Granger
Guest: Laura Goldberg
Topics covered
- B2B marketing
- brand building
- ROI
- CMO insights
- podcast marketing
Keywords
- B2B
- marketing
- brand
- ROI
- CMO
- podcast
- advertising
Mentioned in this episode
Organizations: Oxford Road, Auctane, Stamps.com, ShipStation, LegalZoom, Constant Contact
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