About this episode

The episode discusses the relevance of Marshall McLuhan's media theories in today's marketing landscape with insights from his grandson Andrew McLuhan.

Lost in today’s media landscape? Or are you just curious as to how the industry got here? You need to go back to Marshall McLuhan, the grandfather of media literacy, and the grandfather of this week’s special guest. On this week’s  Media Roundtable: Special Edition ,  Dan Granger  (CEO & Founder,  Oxford Road ) and  Giles Martin  ( EVP, Strategy,  Oxford Road ) welcome the legacy media guru  Andrew McLuhan  (Director & Founder,  The McLuhan Institute ). Andrew’s work continues the legacy of his grandfather ( Marshall McLuhan ) and father ( Eric McLuhan ). The McLuhan family's work is enormously relevant to marketers: it’s all about the effect media and technology have on people. When marketers decide which channels to use and how to craft & place their messages, they would do well to draw on McLuhan’s insights. Dan, Giles, and Andrew are talking: Early Media Literacy, The Media is The Message, and Hot vs. Cool. Let’s dig in. “ Nobody loves being sold stuff, so you're already at a disadvantage. But people do love creativity. If that's not a license to have some fun, I don't know what is.” -  Andrew McLuhan…

People in this episode

Hosts: Dan Granger, Giles Martin

Guest: Andrew McLuhan

Topics covered

• media literacy
• media effects
• marketing strategies
• audio
• AI
• legacy media

Keywords

• media
• technology
• marketing
• creativity
• communication
• audio
• AI

Mentioned in this episode

Organizations: Oxford Road, The McLuhan Institute

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