MEDIA CHANGE 2017: ADVERTISER Q&A: #MediaSnack Ep. 60

About this episode

This episode explores advertiser questions regarding media change, featuring insights from a CMO, a media procurement leader, and a global media director.

On this week’s #MediaSnack we continue the theme of Change from last week’s episode which you will recall that our word of the year is CHANGE and we considered this across three areas: Advertisers, Agencies and Accountability. We received loads of private comments, questions and emails (why do you guys not leave comments below so everyone can see them??) which suggested we really hit on something which is on the minds of others and perhaps piqued some interest in media change. On episode 60 we dig into some of those questions, specifically a few of those we got from advertisers. To get a balanced and rounded perspective we picked questions from 3 different advertisers; a CMO, a media procurement leader and a global media director.

People in this episode

Host: ID Comms

Topics covered

• media change
• advertisers
• agencies
• accountability
• Q&A

Keywords

• media change
• advertisers
• Q&A
• agencies
• accountability

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• 10 Years of Media Transparency – Did Anything Change? · June 8, 2026 · 31 min
• Ranking The 10 Reasons Pitches Go Wrong · May 29, 2026 · 22 min
• 10 Things Every Pitch Gets Wrong! · May 22, 2026 · 40 min
• HOLY GRAILS!? Did We Just Solve Agency Pricing & Cross-Media Measurement? · May 15, 2026 · 27 min
• 3 Priorities for Marketing Procurement · May 8, 2026 · 31 min