About this episode
The episode discusses the implications of the FTC settlement on brand safety and highlights Publicis' strategic wins in media planning.
In this episode of #MediaSnack, Tom Denford and David Indo delve into the recent FTC settlement with major advertising groups, discussing its implications for brand safety and advertisers. They explore the role of brand care, emphasizing the need for marketers to take ownership of where their brands appear. The conversation shifts to Publicis' impressive Q1 results and their strategic win of Microsoft's media business, highlighting the growing importance of tech partnerships in media planning. The episode wraps up with a tribute to Bob Liodice's impactful career at the Association for National Advertisers. **What You'll Learn:** - The implications of the FTC settlement on brand safety in advertising - Why brand care is essential for marketers - Insights into Publicis' strategies and success stories - How technology partnerships are reshaping media planning Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com
People in this episode
Hosts: Tom Denford, David Indo
Topics covered
- FTC settlement
- brand safety
- Publicis Q1 results
- Microsoft media business
- tech partnerships
- advertising strategies
Keywords
- FTC
- brand safety
- Publicis
- Microsoft
- advertising
- media planning
- Bob Liodice
Mentioned in this episode
Organizations: FTC, Publicis, Microsoft, Association for National Advertisers
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