#MediaSnack

In this episode of #MediaSnack, Tom Denford and David Indo dive into the complexities of outcome-based pricing in the media marketing industry. They explore the benefits and challenges associated with this remuneration model, offering insights into how it can impact advertiser-agency relationships and media investment transparency. The duo also introduces Akila, a promising cross-media measurement solution, and discusses its potential to revolutionize how advertisers manage their campaigns. To wrap up, they share their thoughts on recent industry developments, including Dentsu's retention of the global Heineken account. **What You'll Learn:** - The pros and cons of outcome-based pricing models. - How Akila aims to transform cross-media measurement for advertisers. - The latest industry trends and their implications for media strategies. - Insights into Dentsu's recent successes and challenges. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at [www.idcomms.com](http://www.idcomms.com).

Finding The Right Media Agency PART 2 - Investment Exercise: #MediaSnack 140 by ID Comms

Is Money Still The Decision Factor In Media Pitches? #MediaSnack Ep. 146 by ID Comms

How to manage media in a recession: #MediaSnack 153 by ID Comms

In this episode of #MediaSnack Meets, Tom Denford sits down with DJ Perera, Chief Media Officer at the Ad Council, the nonprofit behind some of the most iconic social impact campaigns in the U.S. With a background in both agency and corporate media, DJ brings a unique perspective to what it takes to build high-impact, message-driven campaigns in today’s evolving media environment. She shares insights on navigating the shift from commercial to purpose-driven media, how to drive results with donated inventory, and what media leaders can learn from the nonprofit world. DJ also reflects on the launch of Love Your Mind World—an innovative mental health campaign on Roblox—and offers thoughtful advice on leadership, change, and finding joy in the work.  00:00 - DJ’s Role at the Ad Council 02:14 - Career Highlights and Big Wins  03:55 - Challenges in the Media Industry  05:23 - Leadership and Career Advice  06:46 - Outside the Office  07:32 - Looking Ahead  #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.  You can find DJ Perera on LinkedIn: https://www.linkedin.com/in/djperera  Learn more about the Ad Council: https://www.adcouncil.org/  Want to stay ahead in media? Visit https://www.idcomms.com/  Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/

On this week’s #MediaSnack Tom and David are reflecting on some of ID Comms experiences in recent media pitches. Compared to the last year’s pitch market, 2016 was relatively quest. However, the quality of media of agency performances in major reviews this year increased significantly, and Tom and David explain how this has led to an impressive level of commitment from participating agencies. As a result of this, the advertisers found it very hard to make a final decision in most cases, which is the sign of a great pitch process because agencies are hungry, competitive and committed to win. There is a clear correlation between those advertisers who make good pitch preparation including a clear vision for the role of their media agencies and the level of commitment from participating agencies. Agency CEO’s will tell you that they compete hardest for the best-prepared pitch briefs because they lay out a vision the agency can hang on to and work towards. These are far more fulfilling than a complex spreadsheet simply asking for cheaper media prices. Nobody enjoys a race to the bottom because ultimately nobody actually wants to win it. Recent research in US suggests that 64% of US media spend is going to be reviewed next year. We question the maths on that: This means that over $120bn of media spend is going to be in review. When compared to the $30bn that formed the MediaPalooza from 2015 you can see this is an extreme scenario and one which would terrify agency CEO’s. Tom and David also look into The Guardian’s recent experiment with its own inventory, that led to some fascinating results. The press reported that The Guardian set up an experiment to purchase its own inventory in order to follow the supply chain. This allowed them to see how much money as a publisher they get from the investment they made as an advertiser. The results of this experiment were fascinating, as according to their new Chief Revenue Officer, The Guardian was receiving only 30% from the initial investment in a worse case scenario. #MediaSnack encourages more media vendors and media publishers to conduct similar experiments as this gives as greater insights into media supply chain for all advertisers. Finally, the guys review some great comments made by Ben Jankowski, global media director of MasterCard at Advertising Week. Ben strongly advocates that brands should invest in senior media talent.Links from the episode:AdAge researchhttp://adage.com/article/agencies/thi...Guardian story:http://mediatel.co.uk/newsline/2016/1...Ben Jankowski at Advertising Week NY:http://digiday.com/brands/mastercards...

Our most anticipated episode every year! We review 2022's top 10 standout moments in media and advertising. What were the most interesting stories of the year? Stay with us to the end where we name #MediaSnack's person of the year and we look ahead to 2023.--Episode links:#MediaSnack Meets with Wendy Clark:    • Wendy Clark, CEO ...  Rob Rakowitz Festival of Media 2019:    • Media Sustainabil...  About GARM: https://wfanet.org/leadership/garm/ab...GARM, Twitter accelerated brand safety agenda: https://wfanet.org/knowledge/item/202... -- #MediaSnack is a show for curious media professionals who are shaping the global media industry today. Each episode, we invite you to join in the conversation as we discuss various topics and trends in media and advertising. We keep our positive, can-do attitude while facilitating a lively discussion, all with the hope of making the industry a little better for generations to come.#MediaSnack is hosted by Tom Denford and David Indo, Co-Founders ID Comms where we help brands get the media they deserve. --https://www.idcomms.com/#mediaforgrowth#bettermedia

Facebook in crisis. What now? #MediaSnack 138 by ID Comms