S04E01 - The Power of Coaching: Creating Positive Workplaces - Faten El Ayache

S04E01 - The Power of Coaching: Creating Positive Workplaces - Faten El Ayache

February 15, 2026 · 51 min · Season 4 · Episode 1

About this episode

The episode discusses the impact of coaching on creating psychologically safe workplaces with insights from Faten El Ayache.

In the Season 4 premiere, Ali Khawaja is joined by Faten El Ayache, founder of Brightfields, for a deep conversation on coaching, leadership, and creating psychologically safe workplaces. Faten shares her personal journey from pharmacy and corporate sales into learning and development, positive psychology, and coaching. Driven by a desire to make meaningful impact, she founded Brightfields with the mission of helping individuals and organizations thrive through coaching conversations. The episode explores what coaching truly is and how it differs from therapy or consulting. Coaching is described as a goal-oriented partnership that helps individuals unlock their own insights, overcome blind spots, and reconnect with their inner resources. Both Ali and Faten emphasize that coaching works best for people who are willing to be vulnerable, unlearn conditioned beliefs, and step outside their comfort zones. A major highlight is Faten’s SOS Leadership Model, which reframes leadership through three core lenses: creating psychological safety through connection, taking ownership of one’s internal triggers and responses, and recognizing every individual as a “star” with unique strengths. The…

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