Why Your Book Launch Needs a Podcast Agency with Wendy Valentine | Ep 106
About this episode
Wendy Valentine shares her journey of launching a podcast that led to a book deal, emphasizing the importance of a podcast agency in the process.
Wendy Valentine didn't chase a book deal. She built a podcast, and the book deal came to her. Here's the full story, and the exact strategy behind it. Wendy Valentine is the host of the Midlife Makeover Show, a podcast for women ready to reinvent their second act. She launched the show on 2/22/22 and has grown it to over 12,000 monthly listeners. She's the internationally published author of Women Waking Up: The Midlife Manifesto for Passion, Purpose, and Play. After navigating divorce, menopause, job loss, debt, and an empty nest all at once, Wendy stopped living on autopilot. Now she splits her time between Portugal and travelling the US in her RV. She shares/breaks down: ◼️ The full timeline from quitting her corporate job in 2021 to her book hitting shelves in September 2025 ◼️ Why she turned down an unsolicited book deal from a major publisher, and what she did instead ◼️ How her podcast directly led to a literary agent and a publishing deal. ◼️ Why she recommends hiring a podcast booking agency at least six months before a book launch ◼️ The pre-roll and mid-roll strategy she used to build pre-order momentum from inside her own show ◼️ How she tracks her Amazon book…
More episodes of Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters
- Why Your Podcast Isn't Converting Listeners into Clients with Courtney Elmer | Ep 107
- Network Secrets: How Top-Ranked Shows Get Monetized at Scale with Clio de la Llave and Nadine Robinson | Ep 105
- How Improv Comedy Taught This Podcaster To Become a Better Host with Chris Burres | Ep 104
- Using Your Podcast to Negotiate Hotel Stays, Studio Trips, and Brand Tours with Erin Treloar | Ep 103
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