Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters

She renamed her podcast once, and says that's what really turned it around. Nutrition expert and 4x New York Times bestselling author JJ Virgin breaks down the growth strategy behind Well Beyond 40, from book-launch tactics to building a team she never has to think about! JJ Virgin is a celebrity nutrition and fitness expert, founder of two multi-million dollar businesses, and host of Well Beyond 40, a podcast for women choosing to age powerfully. She's a four-time New York Times bestselling author and has appeared on The Today Show, Dr. Oz, and Access Hollywood. She shares: ◼️ Why renaming her show was the single biggest driver of its growth ◼️ Her "50 podcasts minimum" rule for every book launch ◼️ Why she won't book a guest as a "favor" if the topic doesn't fit her audience ◼️ How her team reviews every episode before it goes live, and pulls anything that doesn't meet the bar ◼️ Why niching down helped her stand out in a crowded health and wellness space ◼️ How cross-promotion with other podcast guests became her biggest growth lever Follow JJ Virgin: ◼️ Guest social links and website — verify before publishing (not confirmed in source material) Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Follow JJ Virgin: ◼️Website: https://jjvirgin.com/ ◼️Instagram: https://www.instagram.com/jj.virgin/ ◼️Twitter: https://twitter.com/JJVirgin ◼️Facebook: https://www.facebook.com/jjvirgin/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.

Stop trying to convert your social media followers into podcast listeners, it rarely works. We are revisiting our conversation with podcast marketing expert Lauren Passell, who shares the free tactics that actually grow a show, from "podcast friends" to getting featured on Apple Podcasts! Lauren Passell is the founder of the podcast growth company Tink Media, author of Podcast Marketing Magic and Podcast the Newsletter, and a judge for the Webby, Ambie, Signal, and International Women's Podcast Awards. She shares: ◼️ Why non-listeners rarely convert into listeners, no matter how big your social following is ◼️ The "podcast friends" strategy for trading free promo swaps with aligned shows ◼️ How to pitch your show to podcast newsletters the right way ◼️ Why she tells clients to spend ad budget on other podcasts, not social media ◼️ Her strategy for getting featured on Apple Podcasts by targeting underserved regions first ◼️ Why repurposing your own back catalog can outperform constantly creating new content Follow Lauren Passell: ◼️ https://tinkmedia.co/ ◼️ https://x.com/laurenpassell ◼️ https://www.linkedin.com/in/lauren-passell/ ◼️ https://podcastthenewsletter.substack.com/ ◼️ https://podcastmarketingmagic.substack.com/ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.

He bought podcast gear with no clients in sight, then signed a 12-month contract before he ever paid rent on the studio. Jackson Young is a Florida-based photography and videography specialist and the owner of Clearview Studio in West Palm Beach, where he helps business owners share their stories through professionally produced video podcasts. He currently produces Longevity Unlocked, a video podcast for one of PodWritten's own clients, and his approach is a masterclass in what a high-production, low-overhead studio setup can look like. He breaks down: ◼️ The minimum viable gear list for a professional video podcast, camera, mics, receiver, and lighting, and roughly what it costs ◼️ Why the audio receiver matters more than the microphone itself ◼️ Where to buy resold camera gear at a discount without sacrificing quality ◼️ The editing software stack he uses to cut hours off every episode, including how he uses Claude (not ChatGPT) to outline episodes and generate short-form clips ◼️ Why he avoids AI clipping tools for standalone content, and when they're actually the right call ◼️ The green and red flags to watch for before booking a podcast studio ◼️ What it took, spiritually and financially, to go all-in on Clearview Studio a year and a half ago Follow Jackson Young / Clearview Studio: ◼️ Instagram: @clearviewstudios ◼️ Website: clearviewstudio.co ◼️ Email: [email protected] Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.

This week's episode is a special feed swap. Sam is handing the mic over to Courtney Elmer, host of Insider Secrets to a Top 100 Podcast and founder of PodLaunch, who has helped over 70 business owners break into the Top 100 in their categories and whose work has been featured in Rolling Stone, Forbes, and Fast Company. In this episode, Courtney breaks down the three places in your podcast funnel that reveal whether you're attracting new listeners, keeping their attention, and turning them into revenue, going beyond downloads to look at the Spotify metrics that show whether your cover art and title are pulling their weight, and the Apple Podcasts data that reveals exactly where listeners drop off. If you've ever wondered whether your podcast is quietly leaking listeners, this one's for you. Follow Courtney Elmer: https://podlaunchhq.com/ https://www.podlaunchhq.com/blog https://podlaunchhq.com/bingeworth-episode-framework https://www.podlaunchhq.com/blog?tag=podcast+seo https://www.podlaunchhq.com/blog?tag=creating+bingeworthy+content https://www.podlaunchhq.com/blog?tag=marketing+%26+growth Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.