Why Your Podcast Isn't Converting Listeners into Clients with Courtney Elmer | Ep 107
About this episode
Courtney Elmer discusses why podcasts may have high downloads but fail to convert listeners into clients, sharing insights from her extensive research and experience.
You could have great downloads and still get zero clients from your podcast. Courtney Elmer has spent 15,000+ hours figuring out why, and exactly what to fix. Courtney Elmer is the host of Insider Secrets to a Top 100 Podcast and the founder of PodLaunch, a program that has helped over 70 business owners build podcasts that convert listeners into clients. She's spent more than 15,000 hours researching the psychology behind what makes podcasts succeed or fail, and has become a leading authority on the intersection of human behaviour and podcast strategy. She's also a Webby Awards judge, which gives her a front-row seat to what separates the best podcasts in the world from everything else. She calls New Orleans home, where she lives with her husband Alan and their son. She shares/breaks down: ◼️ The four-part audit she runs when a podcast has decent downloads but isn't generating client inquiries ◼️ Why placing your call to action at the end of the episode means most listeners will never hear it, and where to put it instead ◼️ The neuroscience behind opening loops and why Netflix has been using this strategy on you for years ◼️ What a high-converting episode title actually looks…
More episodes of Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters
- Why Your Book Launch Needs a Podcast Agency with Wendy Valentine | Ep 106
- Network Secrets: How Top-Ranked Shows Get Monetized at Scale with Clio de la Llave and Nadine Robinson | Ep 105
- How Improv Comedy Taught This Podcaster To Become a Better Host with Chris Burres | Ep 104
- Using Your Podcast to Negotiate Hotel Stays, Studio Trips, and Brand Tours with Erin Treloar | Ep 103
Explore listener stats, chart rankings, contacts and more on the Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters podcast page.