S3 EP31 How to CRUSH Service at $100/hr

S3 EP31 How to CRUSH Service at $100/hr

May 14, 2026 · 17 min · Season 3 · Episode 31

About this episode

This episode discusses the pitfalls of competing on price in the electrical business and advocates for value pricing to attract better clients.

Most electricians think lower prices win more work. But cheap pricing creates cheap clients, stressful jobs, and a business that owns YOU. In this episode of The Million Dollar Electrician, we break down: •Why $100/hour electrical businesses struggle long-term •The hidden dangers of competing on price •How “Bobby’s World” creates a race to the bottom •The difference between survival pricing and value pricing •Why one electrician in Australia completely changed his life by charging MORE ...

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