
Joseph Lucanie discusses how electricians can differentiate themselves and create premium service options to avoid competing solely on price.
Most electricians think they lose jobs because their price is too high. That’s not the real problem. The real reason homeowners choose cheaper competitors is because most electricians accidentally make themselves look identical to everyone else. In this second episode of MORE TO GIVE Series by Joseph Lucanie, Joseph breaks down: - Why ONE option forces homeowners to compare price - How to ethically build premium electrical service options - The psychology behind homeowner buying decisions - ...
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