Build a Luxury Photography Brand: Basic Shoots to Full-Service Portrait Sessions | Brooklyn Grotte (MU Classic)
About this episode
Brooklyn Grotte shares her journey of transforming a small-town photography business into a luxury brand and coaching empire.
#938 What does it take to transform a small-town photography business into a multi-six-figure brand and coaching empire? In this episode hosted by Kirsten Tyrrel, Brooklyn Grotte shares her journey from hustling $200 photo shoots to building a luxury portrait studio and thriving coaching business. She opens up about going $20K into debt to launch her studio just before the pandemic hit, how she shifted to premium packages with full-service experiences, and why Meta ads became the game-changer that scaled both her photography and coaching programs. Brooklyn also dives into her approach to branding, client experience, and building offers that actually sell — whether you’re a creative or a coach, this conversation will show you how to simplify, uplevel, and grow! (Original Air Date - 10/6/25) What we discuss with Brooklyn: + Starting out in photography + Going $20K into debt + Pandemic studio shutdown + Transition to luxury portraiture + Raising prices and packaging + Adding client closet + styling + Using Meta ads for growth + Scaling to six figures + Coaching other photographers + Building a brand + personal identity Thank you, Brooklyn! Check out Brooklyn Photography at…
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