
#67: Is Your Wedding Website Ready for the AI Shift? with Marc McIntosh
From Mind Your Wedding Business Podcast by Kevin Dennis
March 17, 2026 · 46 min · Episode 67
About this episode
This episode discusses how AI is transforming wedding marketing and what professionals need to do to optimize their websites for AI search.
AI is changing how couples find wedding vendors — and if your website isn’t optimized for AI search, you could be invisible. In this episode of Mind Your Wedding Business , Kevin Dennis sits down with Marc McIntosh of Team Wedding Marketing to break down how AI, ChatGPT, and answer engines are reshaping wedding marketing. If you're a wedding professional relying on The Knot, WeddingWire, or traditional SEO, this episode explains what’s changing — and what you need to do now. In This Episode: How AI search is replacing wedding directories Why ranking on Google isn’t enough anymore What “Answer Engine Optimization” (AEO) means for wedding pros How to structure your website for AI visibility Why transparent pricing builds trust and improves rankings The biggest website mistakes causing lost leads How to prevent “prejection” and stop leaking inquiries Step-by-step AI copy strategy for wedding websites Couples are no longer clicking through hundreds of listings. They’re asking AI tools to generate curated vendor lists instantly. If your website isn’t structured correctly, you won’t appear. 🎯 Learn how to: Increase visibility in AI-powered searches Improve your wedding website SEO…
People in this episode
Host: Kevin Dennis
Guest: Marc McIntosh
Topics covered
- AI in wedding marketing
- website optimization
- search engine visibility
- Answer Engine Optimization
- wedding vendor search
- SEO strategies
- lead generation
Keywords
- AI search
- wedding websites
- SEO
- vendor lists
- website mistakes
- inquiries
- AEO
- website audit
Mentioned in this episode
Organizations: Team Wedding Marketing, The Knot, WeddingWire
Products: ChatGPT
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