#68: Sustainable Visibility for Wedding Pros Who Are Burned Out on Social Media with Dana Bahr

About this episode

Kevin Dennis and Dana Bahr discuss sustainable visibility strategies for wedding professionals feeling overwhelmed by social media.

In this episode of Mind Your Wedding Business , Kevin Dennis sits down with Dana Bahr, Pinterest strategist and founder of The Unapologetic Pinner , to talk about sustainable visibility for wedding professionals who are burned out on social media. With so many wedding pros feeling pressure to constantly post, stay relevant, and keep up with trends, Dana shares why the issue isn’t a lack of effort — it’s a lack of clarity and positioning. Together, Kevin and Dana explore how shifting from reactive marketing to intentional, long-term visibility can transform not only your marketing results, but your overall experience as a business owner. They dive into the difference between social media platforms and Pinterest as a visual search engine, and why Pinterest aligns more naturally with how couples actually plan their weddings. Dana explains how wedding pros can stop chasing vanity metrics and instead focus on building evergreen content that compounds over time, driving consistent traffic, inquiries, and bookings. The conversation also covers how to repurpose existing content — like galleries and blog posts — into multiple marketing assets across platforms, eliminating the need to…

People in this episode

Host: Kevin Dennis

Guest: Dana Bahr

Topics covered

• sustainable visibility
• wedding professionals
• social media burnout
• Pinterest marketing
• evergreen content
• content repurposing

Keywords

• wedding marketing
• social media
• Pinterest
• content strategy
• business growth
• visibility
• marketing results

Mentioned in this episode

Organizations: The Unapologetic Pinner

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