#93 - Blending AI with AU: Pathway to Victory’s Secret Formula for Engaging Hispanics

About this episode

Kendell Stellfox discusses the importance of contextualizing ministry content for the growing Latino population in the U.S. at the Digital Ministry Conference 2025.

Featuring Kendell Stellfox, Executive Director of Partnerships with Kerux Group Recorded live at the Digital Ministry Conference 2025. In this insightful session from the 2025 Digital Ministry Conference, Kendell Stellfox—Executive Director of Partnerships at The Kerux Group—challenges ministry leaders to stop and consider not just what content they produce, but who it's for and how it’s received. As demographic shifts redefine our cultural landscape, Kendell unpacks the critical need to contextualize ministry content in a way that meaningfully connects with emerging audiences—especially the growing Latino population in the U.S. Rather than simply translating English sermons or content into Spanish and calling it outreach, Kendell presents a compelling case for heart-level connection—grounded in empathy, strategy, and cultural understanding. He shares the journey of Pathway to Victory as a model: a ministry that thoughtfully reimagined its messaging for the Latino audience and experienced exponential reach and impact. For digital marketers, pastors, and ministry leaders, this session is packed with valuable insights: Why demographic shifts demand new strategies for engagement The…

People in this episode

Host: Chad Williams

Guest: Kendell Stellfox

Topics covered

• AI in ministry
• Hispanic outreach
• cultural engagement
• demographic shifts
• content contextualization
• digital marketing strategies

Keywords

• AI
• Hispanic audience
• ministry content
• cultural understanding
• Pathway to Victory
• digital ministry
• engagement strategies

Mentioned in this episode

Organizations: Kerux Group, Pathway to Victory

Places: U.S.

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