Youth Sports are Big Business and Here's What It's Costing Parents
About this episode
Leah Ruppanner discusses the financial and social implications of youth sports in America compared to Australia.
Friday Night Lights, weekly spirit-day outfits, tailgates, private coaches, group chats tracking every practice and sign-up — Professor Leah Ruppanner just moved back to the US after 13 years in Australia, and youth sports culture hit her like a truck. In this episode of MissPerceived , Leah unpacks how American youth sports have become a multi-thousand-dollar investment in kids' "dreams," why it's a hedge that rarely pays off, and how it quietly reshapes the family mental load — including sharp gender divides in which sports (and which kids) actually get the resources. Leah shares stories from her own daughter's flag football season, contrasts American sports culture with the more community-focused, less commercialized approach she saw in Australia, and dives into research showing that while dads are often the ones handling sports logistics and correspondence, moms still end up doing the invisible cleanup work when something falls through the cracks. She also introduces a live research project on where your family's school and extracurricular correspondence is really coming from — and invites you to be part of the data. Chapters: 00:00 Introduction — back in the US and immersed…
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