Buying a Business - Chapter 7d

Buying a Business - Chapter 7d

March 4, 2026 · 9 min

About this episode

This episode explores negotiation techniques and psychological principles that influence business acquisition offers.

In this episode, we continue exploring negotiation techniques used when making an offer to acquire a business. We discuss how psychological principles, such as reciprocity, rapport, and anchoring expectations, can influence negotiations, alongside practical tactics like using data to support your position, mirroring communication styles, and presenting carefully calculated offers. We also look at structuring deals through combinations of upfront payments, deferred payments, or vendor financin...

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