Persuasion Drivers #12 : Energy and Momentum Transfer
About this episode
This episode discusses how clients perceive an MSP's confidence and clarity during high-stakes situations.
In this episode, we explore Energy and Momentum Transfer, the idea that clients don’t just assess an MSP’s technical capability, they also absorb its confidence, calm, and sense of direction. Drawing on research into emotional contagion and leadership, the episode explains why people often mirror the emotional state of those advising them. For MSPs working in uncertain, high-stakes situations like cybersecurity incidents, migrations, or major IT decisions, this means confidence and clarity ca...
More episodes of MKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !
- Persuasion Driver #15 : Mystique And Exclusivity
- Persuasion Drivers #14 : Novelty and Surprise
- Persuasion Driver #13 : The Power Of Curiosity And Open Loops
- Persuasion Drivers #11 : Anticipation And Future Pacing
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