Persuasion Drivers #14 : Novelty and Surprise
About this episode
This episode discusses how novelty and surprise can help MSPs differentiate themselves in a competitive market.
In this episode, we explore how novelty and surprise can help MSPs stand out in a crowded market where many providers use the same messages, content, and sales approaches. We explain why the human brain is naturally drawn to things that are new or unexpected, and how introducing fresh perspectives, distinctive messaging, or thoughtful client experiences can capture attention and make your business far more memorable. We also discuss why novelty alone isn't enough. To be persuasive, it must b...
More episodes of MKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !
- Persuasion Driver #15 : Mystique And Exclusivity
- Persuasion Driver #13 : The Power Of Curiosity And Open Loops
- Persuasion Drivers #12 : Energy and Momentum Transfer
- Persuasion Drivers #11 : Anticipation And Future Pacing
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