Episode 309: Removing Friction in the Mortgage Process
About this episode
Mike Cush discusses the importance of removing friction in the mortgage process, emphasizing the need to focus on the consumer experience and the role of AI.
Mike Cush, VP of Purchase Strategy, AmeriSave. Key Highlights: removing friction must start with the consumer, not the lender; too much tech is built to help the lender, not improve the customer experience; AI should simplify the process; best place to reduce friction is a the beginning of the home search; and lenders need to rethink their strategy now because AI will change mortgage quickly.
More episodes of Mortgage Manager Playbook
- Episode 315: 2026 Trends in Production
- Episode 313: Achieving High Productivity in Sales
- Episode 312: The Why of Money: Change or Become Irrelevant
- Episode 311: AI that Move Loans
- Episode 310: Loan Officer Retention Strategies
- Episode 308: The Unbelievable Adventures of Gabby and Josh Can, Author LaTasha Waddy
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