Chris Cooke | The Secret to Building a Sustainable Business
About this episode
Chris Cooke discusses innovative strategies for building a sustainable business with a focus on understanding core challenges and leveraging strengths.
In this episode of MSP Business School, host Brian Doyle engages with Chris Cooke, founder of Ethikai, to explore innovative strategies for business growth, particularly within the world of Managed Service Providers. The episode introduces Chris's unique approach to operations consultancy that prioritizes understanding the core of business challenges instead of only addressing surface symptoms. Doyle and Cooke delve into topics such as pattern recognition, the importance of ethical business practices, and the Japanese concept of "Ikigai" which contributes to Ethikai's ethos. The conversation highlights the importance of business self-awareness and strategic planning. Chris emphasizes the necessity of knowing one's business goals, likening the direction of a business to a road trip where knowing your destination is crucial. Discussions unfold around the six types of working genius, a model by Patrick Lencioni that Chris utilizes to help businesses ensure employees are in suitable roles to thrive. Through anecdotes and strategies, the episode provides insights into operating on the principle that personal and business growth stem from understanding and leveraging individual and…
People in this episode
Host: Brian Doyle
Guest: Chris Cooke
Topics covered
- business growth
- Managed Service Providers
- operations consultancy
- ethical business practices
- self-awareness
- strategic planning
- team alignment
Keywords
- sustainable business
- pattern recognition
- working genius
- business goals
- innovation
- team roles
- personal growth
Mentioned in this episode
Organizations: Ethikai
Books & works: Ikigai
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