
Shane Naugher | Automation or Extinction
From MSP Business School by MSP Business School
March 3, 2026 · 24 min · Episode 261
About this episode
The episode features a discussion on the application of AI and automation in managed service providers with Shane Naugher.
In this engaging episode of MSP Business School, host Brian Doyle sits down with Shane Naugher, a pioneering figure in the world of AI and automation for MSPs. The discussion takes a deep dive into the real-world application of AI, focusing on how it can be utilized to streamline operations and deliver tangible ROI for businesses. Whether you're curious about how AI fits into your MSP strategy or eager to learn about automation opportunities, this episode delivers practical insights into what Shane calls the "mature business model" of MSPs. As the conversation unfolds, Shane shares his dual expertise as the CEO of DaZZee IT Services and founder of Innovative Automations, offering a rare glimpse into the intersection of AI, automation, and managed services. The episode explores the challenges of integrating AI into everyday business operations, shedding light on how AI-enabled automations can transform traditional processes, particularly in professional services and industries reliant on legacy systems. Shane shares valuable experiences and success stories, highlighting key automation opportunities and the significance of partnering with trusted AI advisors to navigate the rapidly…
People in this episode
Host: Brian Doyle
Guest: Shane Naugher
Topics covered
- AI
- automation
- MSP strategy
- business operations
- professional services
Keywords
- AI
- automation
- MSP
- business model
- legacy systems
- ROI
- professional services
Mentioned in this episode
Organizations: DaZZee IT Services, Innovative Automations
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