About this episode

Nancy Henriquez shares insights on leadership and growth strategies for MSPs under $3M in revenue.

🎙️ In this powerful episode of MSP Unplugged, we sit down with Nancy Henriquez – two-time MSP founder, award-winning industry leader, business coach, author of "Break-Fix to Breakthrough," and the new Head of Community at MSP Unplugged. Nancy shares her battle-tested insights on moving from reactive chaos to strategic growth, building high-performing teams, client onboarding that sticks, sales & marketing systems that actually work for small MSPs, and what it really takes to scale under $3M revenue without losing your sanity or culture. Whether you're a solo operator, running a 5-15 person shop, or feeling stuck at the $1-3M plateau, this conversation is packed with practical advice tailored to bootstrapped MSP owners. What You'll Learn: * How Nancy built and exited award-winning MSPs (including MSP 501 recognition) * Breaking the break-fix cycle and building repeatable processes Leadership, team building, and avoiding burnout as a small MSP *The power of community and why it matters more than ever in 2026 Insights from Pax8 Beyond and the evolving MSP landscape with SuperOps 👉 Resources & Links: Connect with Nancy: https://www.linkedin.com/in/nancyhenriquez/ MSP Unplugged…

People in this episode

Host: Paco Lebron

Guest: Nancy Henriquez

Topics covered

• MSP leadership
• strategic growth
• team building
• client onboarding
• sales and marketing systems
• community building

Keywords

• MSP
• leadership
• growth
• team building
• client onboarding
• sales
• marketing
• community

Mentioned in this episode

Organizations: MSP Unplugged, Pax8, SuperOps

Books & works: Break-Fix to Breakthrough

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• Stop Getting Breached: Matt Lee Shares MSP Cybersecurity Strategies for Under $3M Shops · July 6, 2026 · 40 min
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• The MSPaaS Revolution: Michael Amiri Reveals How MSPs Can Scale Smarter · June 8, 2026 · 42 min

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