625: How This Agency Owner 5x'd in One Year (Live Coaching Session)

625: How This Agency Owner 5x'd in One Year (Live Coaching Session)

From My Business Playbook by Laura Higgins

June 29, 2026 · 41 min · Season 6 · Episode 25

About this episode

Kai Raisbeck shares how he scaled his agency from 30k to 150k months in a year during a live coaching session.

Kai Raisbeck took his event content production agency from 30k to 150k months in a year — and in this episode you're getting a behind-the-scenes look at exactly how. What starts as an interview about his journey turns into a live coaching session on the niche question creatives avoid most. Fair warning: you might need to rethink your portfolio after this one. What You'll Learn: The referral timing shift that changed Kai's pipeline — why asking at the peak of delivery gets a completely different response than asking after Inside a live niche coaching session using the Target-Transformation-Taste framework — and why flipping it upside down is where it gets interesting The fake tech failure Kai engineered at his own company launch (on a 23-metre projection screen, in a room full of event planners, with no announcement) Why event content being seasonal is actually the hidden reason to develop a second offer — and how the event itself could be the in road to recurring revenue The 80/20 golden pass rule for creatives who need new and novel to stay alive — and why taste is the most underrated part of niching

People in this episode

Host: Laura Higgins

Guest: Kai Raisbeck

Topics covered

Keywords

Mentioned in this episode

Organizations: event content production agency

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