About this episode

Laura Higgins shares seven key lessons learned from hosting her biggest event yet with 120 clients.

JOIN THE WAITLIST FOR THE NEXT EVENT: https://ig.me/m/laurahiggins?ref=w56548930 (Send "WAITLIST" to join) BOOK A SCALE SESSION WITH MY TEAM: https://tools.laurahiggins.com/book-a-scale-session-survey After wrapping our biggest event yet, I'm sharing the seven biggest lessons I took away from an unforgettable two days with 120 clients in the room. What You'll Learn: Why AI is making in-person connection more valuable The emotional moment that proved free content builds trust long before someone becomes a client The event change that transformed the experience without adding more content What separates an unforgettable event from one people simply attend The behind-the-scenes systems that made this our biggest and best event without burning out the team Why the biggest win wasn't the event itself - it was building a business that no longer depends on me

People in this episode

Host: Laura Higgins

Topics covered

• event planning
• business growth
• client engagement
• in-person connection
• trust building
• team management

Keywords

• event lessons
• business strategy
• client trust
• AI impact
• team systems
• entrepreneurship

Mentioned in this episode

Organizations: AI

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