About this episode

Corinna Bench shares her strategies for successfully launching a Spring Plant Sale that sold out in 48 hours.

We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early. I don't think it was luck. This year, I approached the plant sale differently. I built it like a launch . And in the process, I uncovered a few new strategies (and a few surprising insights) that I haven't shared before. If you've ever run a promotion and thought, "Why didn't this sell as well as I hoped?"... this episode is your behind-the-scenes look at what actually moves the needle. I'm walking you through the anatomy of this year's Spring Plant Sale launch -- what I changed, what worked better than expected, and a few "a-ha" moments that apply to any kind of farm promotion (not just plant sales). We'll talk about: Why I focused almost entirely on email (and what happened because of it) The subtle shifts I made to the offer that dramatically increased average order value What I did during the first few hours of the launch that most people overlook And one simple post-purchase move that can shape how your customers behave next time This is part case study, part workshop; and if you're planning any kind of seasonal promotion, you'll want to listen. Resources Mentioned…

People in this episode

Host: Corinna Bench

Topics covered

• plant sale
• marketing strategies
• email promotions
• sales launch
• customer behavior
• seasonal promotions

Keywords

• Spring Plant Sale
• email marketing
• promotion strategies
• average order value
• customer engagement
• sales tactics

Mentioned in this episode

Organizations: Kit.com, ConvertKit.com

Books & works: Ep 253

More episodes of My Digital Farmer Podcast

• 359 Are You Tracking This Number in Your Farm Business? · April 29, 2026 · 56 min
• 358 Timing is Everything: The Best Time to Sell Your Farm Products · April 22, 2026 · 49 min
• 356 Inside a Farm Marketing School Coaching Call with MacKenzie Wright from Jones Brothers Farms · April 8, 2026 · 1h 1m
• 355 The 3 Mindset Blocks Behind Selling Your Farm Products · April 1, 2026 · 40 min
• 354 Stop Selling the Product & Start Building the Offer · March 25, 2026 · 57 min
• 353 Turn FAQs Into Farm Sales: Answer the Questions That Stop Customers From Buying · March 18, 2026 · 45 min

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