About this episode

This episode discusses the importance of timing in selling farm products and identifies key moments when customers are ready to buy.

I walked into the grocery store this week… and it felt like Easter punched me in the face. Everywhere I turned, there were Easter baskets, chocolate bunnies, pastel packaging, even M&M's rebranded as "eggs." It wasn't just a reminder that Easter was coming—it was a full-on invitation to buy like it was Easter . And here's the weird part… I found myself wanting things I didn't even plan to buy. If your farm products aren't selling, it might not be your pricing… your offer… or even your marketing. It might be your timing . In this episode, I'm breaking down the 5 moments when your customer's "taxi light" turns on—those short windows when they're actually ready to buy. When you understand these moments, you stop pushing products… and start meeting demand that's already there. You'll learn how to spot these windows, avoid wasting energy selling at the wrong time, and start aligning your promotions with when your customer is already primed to say yes. Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer…

People in this episode

Host: Corinna Bench

Topics covered

• timing
• farm products
• customer behavior
• marketing strategy
• sales techniques

Keywords

• farm sales
• customer timing
• marketing
• Easter
• sales strategy

Sponsors

Local Line

More episodes of My Digital Farmer Podcast

• 359 Are You Tracking This Number in Your Farm Business? · April 29, 2026 · 56 min
• 357 How I Built a Spring Plant Sale Launch That Sold Out in 48 Hours · April 15, 2026 · 46 min
• 356 Inside a Farm Marketing School Coaching Call with MacKenzie Wright from Jones Brothers Farms · April 8, 2026 · 1h 1m
• 355 The 3 Mindset Blocks Behind Selling Your Farm Products · April 1, 2026 · 40 min
• 354 Stop Selling the Product & Start Building the Offer · March 25, 2026 · 57 min
• 353 Turn FAQs Into Farm Sales: Answer the Questions That Stop Customers From Buying · March 18, 2026 · 45 min

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