How To Build A Brand Story Customers Trust with John Elbing
About this episode
In this episode, Janice Hostager interviews John Elbing about building a brand story that resonates with customers.
We are wired to love stories and they are a powerful marketing tool. In this episode, we talk with storytelling and branding expert John Elbing about why most marketing falls flat when it starts with the business instead of the buyer. We share a simple three-step framework that helps people recognize themselves, trust what they see, and picture the outcome before they commit. Click to listen! Send us Fan Mail Download the FREE "What Do You Do?" Formula Guide here. Support the show Show Notes ...
People in this episode
Host: Janice Hostager
Guest: John Elbing
Topics covered
- branding
- storytelling
- marketing strategy
- customer trust
- buyer-focused marketing
Keywords
- brand story
- customer trust
- marketing tool
- storytelling
- three-step framework
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