My Weekly Marketing

Pricing can feel like the simplest lever in a small business, but it’s also the one that messes with your head the fastest. When a prospect disappears after you send a proposal, it’s easy to assume the number is the problem and start discounting, adding payment plans, or stuffing your offer with bonuses. I take a different angle here: I’ve become convinced that pricing often wears a mask, and until we name what’s underneath, changing the rate won’t fix the real friction. We walk through five...

In this episode, I sit down with Danny Bobrow to rethink sales in a way that feels ethical, human, and grounded. We talk about why so many good people tense up around selling and how that usually comes from learning the rules the wrong way. Danny breaks down how leading with care, clarity, and collaboration helps people make confident decisions without pressure or gimmicks. We also walk through practical moments inside real conversations: how to open without manipulation, translate what you o...

In this episode, I talk about why doing more marketing isn’t always the answer when growth feels stuck. After years in big-company marketing and building my own business, I’ve learned that sequencing matters more than volume. When your actions line up with where your customer actually is, your effort starts to compound instead of disappearing. I walk through a trail-based approach that reflects real buying behavior, not a rigid funnel. We cover how to build trust at the right pace, create low...

In this episode, we talk about what to do when marketing feels nonstop but results still feel out of reach. I share a simple system to cut through the noise, reduce overwhelm, and focus on the work that actually moves the needle. Instead of adding more tasks, this conversation is about choosing what matters and letting the rest go. We walk through practical steps to help you plan realistically, prioritize with intention, and create momentum without burning out. I also share how small, consist...

In this episode, I unpack why prospects can seem fully on board and still end up buying from someone else. We look at how buyer psychology, emotion, and clarity shape decisions far more than price or credentials, and what that means for how you position and present your offers. If you’ve ever felt confused by “almost yes” conversations, this will help you see what’s really happening. We also talk through common myths around pricing, value, and competition, and why friction often matters more ...