About this episode

This episode explores the complexities of pricing in small businesses and the underlying issues that may affect pricing strategies.

Pricing can feel like the simplest lever in a small business, but it’s also the one that messes with your head the fastest. When a prospect disappears after you send a proposal, it’s easy to assume the number is the problem and start discounting, adding payment plans, or stuffing your offer with bonuses. I take a different angle here: I’ve become convinced that pricing often wears a mask, and until we name what’s underneath, changing the rate won’t fix the real friction. We walk through five...

People in this episode

Host: Janice Hostager

Topics covered

• pricing strategy
• small business
• proposal rejection
• discounting
• value perception

Keywords

• pricing
• small business
• proposals
• discounts
• payment plans

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