Naavik Digest: The Eastern Playbook for Dominating Western Audiences

Naavik Digest: The Eastern Playbook for Dominating Western Audiences

May 17, 2026 · 21 min

About this episode

This episode discusses the Naavik Digest newsletter focusing on Eastern developers' success in the Western casual mobile gaming market.

This episode covers the Naavik Digest newsletter published on Sunday, May 17th. This week, we conduct a focused case study within the highly competitive Merge-2 subgenre of the casual mobile F2P market, where certain Eastern developers are now consistently out-monetizing their Western counterparts while competing for the same audience pools. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/ the-eastern-playbook-for-dominating-western-audiences Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co . Watch our episodes: YouTube Channel For more episodes and details: Podcast Website Free newsletter: Naavik Digest Follow us: Twitter | LinkedIn | Website Sound design by Gavin Mc Cabe .

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